The M&A Mastermind Podcast features thought leaders who specialize in the lower middle market space and share their experiences and expertise across key areas of execution, such as: market analysis, lead generation, deal management, strategic partnerships, buyer access and much more.
With host Nick Olsen, each episode’s ”mastermind” will share ways in which they have found success in navigating the M&A industry to best support the small-to-medium sized private business owners they focus on serving.
The M&A Mastermind Podcast is your go-to source for the latest industry trends and strategies to level up your M&A practice.
The show features thought leaders who specialize in the lower middle market space and share their experiences and expertise across key areas of execution, such as: market analysis, lead generation, deal management, strategic partnerships, buyer access and much more.
With host Nick Olsen, each episode’s ”mastermind” will share ways in which they have found success in navigating the M&A industry to best support the small-to-medium sized private business owners they focus on serving.
In this episode, Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, joins host Nick Olsen to share how behavioral economics can transform pricing strategy for business owners and advisors — from perceived value to the pricing confidence gap and where AI is taking pricing next.
Key Topics:
Behavioral economics in pricing
Understanding customer value perception
Pricing strategies for business growth and exit
The confidence gap in pricing decisions
Future trends: AI and transparency in pricing
About the Show:
The M&A Mastermind Podcast delivers actionable insights and strategies for lower middle market dealmakers. Hosted by Nick Olsen, each episode features leading industry experts sharing knowledge on deal management, market intelligence, and strategic partnerships to help M&A advisors and business owners navigate the deal lifecycle.
Subscribe: https://www.youtube.com/@cornerstone_intl_alliance
Find all episodes: https://cornerstoneia.com/podcast/cornerstoneia
Resources:
Decision Alpha Website | Etinosa Agbonlahor on LinkedIn | Free Pricing Playbook | Nick Olsen LinkedIn | Cornerstone International Alliance
Keywords: behavioral economics, pricing strategy, business valuation, customer perception, decision making, market differentiation, exit strategy, AI in pricing, mergers and acquisitions, lower middle market
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More on this week’s episode
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The Psychology of Pricing: Behavioral Economics for M&A with Etinosa Agbonlahor | Ep. 147
In this episode of The M&A Mastermind Podcast, host Nick Olsen sits down with Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, to unpack how the psychology behind pricing decisions can help lower middle market business owners and M&A advisors close the “pricing confidence gap,” move beyond simple benchmarking, and drive stronger valuation outcomes ahead of a sale.
